Jeni's Ice Cream vs Straus Family Creamery · Bay Area shelf head-to-head
Jeni's Ice Cream and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersJeni's Ice Cream fields the deeper lineupJeni's Ice Cream sits further up the premium end
Jeni's Ice Cream
Straus Family Creamery
45
brand power
65
49
products
44
3
categories
9
6
subcategories
11
11
grocers
20
73.4¢
price per fl oz
39.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeni's Ice Cream▭ Straus Family Creamery
Distribution · 30% of score46·83
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods1 vs 2 SKUs
1% of shelf
only Jeni's Ice Cream
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jeni's Ice Cream · 1
only Straus Family Creamery · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeni's Ice Cream · Straus Family Creamery
