José Olé vs Saffron Road · Bay Area shelf head-to-head
José Olé and Saffron Road, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Saffron Road carries more Brand PowerSaffron Road is in more Bay Area grocersSaffron Road fields the deeper lineup
José Olé
Saffron Road
32
brand power
49
12
products
21
3
categories
6
5
grocers
14
$8.66
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ José Olé▭ Saffron Road
Distribution · 30% of score21·58
J
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only José Olé
only Saffron Road
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: José Olé · Saffron Road
