Jose Gourmet vs La Narval · Bay Area shelf head-to-head
Jose Gourmet and La Narval, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jose Gourmet carries more Brand PowerJose Gourmet is in more Bay Area grocersJose Gourmet fields the deeper lineupJose Gourmet sits further up the premium end
Jose Gourmet
La Narval
40
brand power
20
48
products
6
5
categories
2
9
subcategories
4
5
grocers
3
$13.94
avg price
$8.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jose Gourmet▭ La Narval
Distribution · 30% of score21·13
L
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jose Gourmet
only La Narval
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jose Gourmet · 5
only La Narval · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jose Gourmet · La Narval