Jovial vs Maestri Pastai · Bay Area shelf head-to-head
Jovial and Maestri Pastai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupJovial sits further up the premium end
Jovial
Maestri Pastai
63
brand power
9
40
products
2
12
categories
1
23
subcategories
2
18
grocers
1
$6.23
avg price
$3.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Maestri Pastai
Distribution · 30% of score75·4
M
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jovial
only Maestri Pastai
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Maestri Pastai