Jovial vs Maiaorganic · Bay Area shelf head-to-head
Jovial and Maiaorganic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupMaiaorganic sits further up the premium end
Jovial
Maiaorganic
63
brand power
14
40
products
3
12
categories
1
23
subcategories
3
18
grocers
5
55.9¢
price per oz
78.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Maiaorganic
Distribution · 30% of score75·21
M
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jovial
only Maiaorganic
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Maiaorganic