Jovial vs Muscle Mac · Bay Area shelf head-to-head
Jovial and Muscle Mac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineup
Jovial
Muscle Mac
63
brand power
9
40
products
2
12
categories
1
23
subcategories
1
18
grocers
1
$6.23
avg price
$3.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Muscle Mac
Distribution · 30% of score75·4
M
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jovial
only Muscle Mac
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Muscle Mac
