Jovial vs Senesi · Bay Area shelf head-to-head
Jovial and Senesi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupJovial sits further up the premium end
Jovial
Senesi
63
brand power
26
40
products
6
12
categories
2
23
subcategories
4
18
grocers
5
55.9¢
price per oz
27.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Senesi
Distribution · 30% of score75·21
S
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Foods1 vs 1 SKUs
only Jovial
only Senesi
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Senesi
