Juanita's Foods vs Campbell's · Bay Area shelf head-to-head
Juanita's Foods and Campbell's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineupJuanita's Foods sits further up the premium end
Juanita's Foods
Campbell's
37
brand power
60
10
products
135
6
categories
7
9
grocers
14
25.4¢
price per oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Juanita's Foods▭ Campbell's
Distribution · 30% of score38·58
J
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Juanita's Foods
only Campbell's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Juanita's Foods · 2
only Campbell's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Juanita's Foods · Campbell's