Lining them up…
Juanita's Foods and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 9 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Juanita's Foods is, Rao's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Juanita's Foods · Rao's
10 products in the catalog·79 products in the catalog
spans 6 categories·spans 6 categories · 16 subcategories
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on