Juanita's Foods vs Rao's · Bay Area shelf head-to-head
Juanita's Foods and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Juanita's Foods
Rao's
37
brand power
66
10
products
79
6
categories
6
9
grocers
21
25.4¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Juanita's Foods▭ Rao's
Distribution · 30% of score38·88
J
carried in 9 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Juanita's Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Juanita's Foods · 0
no exclusive doors — everywhere Juanita's Foods is, Rao's is too.
only Rao's · 12
both sides measured by the same instruments on the same shelves · see each brand’s full page: Juanita's Foods · Rao's