Just Bare vs Perdue · Bay Area shelf head-to-head
Just Bare and Perdue, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perdue carries more Brand PowerPerdue fields the deeper lineup
Just Bare
Perdue
35
brand power
51
10
products
29
3
categories
6
3
subcategories
10
6
grocers
6
58.7¢
price per oz
59.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Bare▭ Perdue
Distribution · 30% of score25·25
J
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Poultry3 vs 4 SKUs
J
1% of shelf
only Just Bare
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Just Bare · 1
only Perdue · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Bare · Perdue
