Kalona Supernatural vs Nancy's · Bay Area shelf head-to-head
Kalona Supernatural and Nancy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nancy's carries more Brand PowerNancy's is in more Bay Area grocersNancy's fields the deeper lineupKalona Supernatural sits further up the premium end
Kalona Supernatural
Nancy's
38
brand power
64
8
products
31
6
categories
7
13
grocers
20
29.7¢
price per fl oz
25.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalona Supernatural▭ Nancy's
Distribution · 30% of score54·83
carried in 13 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cottage Cheese1 vs 3 SKUs
2% of shelf
only Kalona Supernatural
only Nancy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kalona Supernatural · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalona Supernatural · Nancy's
