Kate's Real Food vs Kind · Bay Area shelf head-to-head
Kate's Real Food and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupKate's Real Food sits further up the premium end
Kate's Real Food
Kind
43
brand power
65
21
products
91
4
categories
5
10
grocers
17
$1.88
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kate's Real Food▭ Kind
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Granola Bars2 vs 7 SKUs
2% of shelf
only Kate's Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kate's Real Food · 2
only Kind · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kate's Real Food · Kind
