Katie's vs Caulipower · Bay Area shelf head-to-head
Katie's and Caulipower, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caulipower carries more Brand PowerCaulipower is in more Bay Area grocersCaulipower fields the deeper lineup
Katie's
Caulipower
29
brand power
48
7
products
16
2
categories
7
3
subcategories
8
7
grocers
11
79.3¢
price per oz
98.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Katie's▭ Caulipower
Distribution · 30% of score29·46
K
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Katie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Katie's · 2
only Caulipower · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Katie's · Caulipower
