Kedem vs Effie's Homemade · Bay Area shelf head-to-head
Kedem and Effie's Homemade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kedem carries more Brand PowerEffie's Homemade is in more Bay Area grocersKedem fields the deeper lineupEffie's Homemade sits further up the premium end
Kedem
Effie's Homemade
45
brand power
34
19
products
9
7
categories
2
9
grocers
11
36.5¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kedem▭ Effie's Homemade
Distribution · 30% of score38·46
K
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Effie's Homemade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Effie's Homemade · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kedem · Effie's Homemade
