Kedem vs Mcvitie's · Bay Area shelf head-to-head
Kedem and Mcvitie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kedem carries more Brand PowerMcvitie's is in more Bay Area grocersMcvitie's fields the deeper lineup
Kedem
Mcvitie's
45
brand power
40
19
products
25
7
categories
2
7
subcategories
4
9
grocers
10
36.5¢
price per oz
71.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kedem▭ Mcvitie's
Distribution · 30% of score38·42
K
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcvitie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kedem · 4
only Mcvitie's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kedem · Mcvitie's
