Keebler vs Oreo · Bay Area shelf head-to-head
Keebler and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineup
Keebler
Oreo
39
brand power
53
19
products
74
3
categories
4
10
grocers
14
68.5¢
price per oz
55.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Keebler▭ Oreo
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Keebler
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Keebler · 0
no exclusive doors — everywhere Keebler is, Oreo is too.
only Oreo · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Keebler · Oreo
