Kettle & Fire vs Kitchen Basics · Bay Area shelf head-to-head
Kettle & Fire and Kitchen Basics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle & Fire carries more Brand PowerKettle & Fire is in more Bay Area grocersKettle & Fire fields the deeper lineupKettle & Fire sits further up the premium end
Kettle & Fire
Kitchen Basics
54
brand power
38
27
products
14
4
categories
3
6
subcategories
5
16
grocers
10
36.8¢
price per oz
17.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kettle & Fire▭ Kitchen Basics
Distribution · 30% of score67·42
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Broths & Stocks4 vs 6 SKUs
only Kettle & Fire
only Kitchen Basics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kettle & Fire · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kettle & Fire · Kitchen Basics
