Kidfresh vs Real Good Foods · Bay Area shelf head-to-head
Kidfresh and Real Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kidfresh
Real Good Foods
30
brand power
26
7
products
6
5
categories
3
4
grocers
4
$10.96
avg price
$13.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kidfresh▭ Real Good Foods
Distribution · 30% of score17·17
K
R
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kidfresh
only Real Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kidfresh · 2
only Real Good Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kidfresh · Real Good Foods