Kika's Treats vs Wholesome · Bay Area shelf head-to-head
Kika's Treats and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineupKika's Treats sits further up the premium end
Kika's Treats
Wholesome
12
brand power
61
6
products
43
2
categories
6
3
subcategories
12
2
grocers
19
$9.41
price per item
14.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kika's Treats▭ Wholesome
Distribution · 30% of score8·79
K
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kika's Treats
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kika's Treats · 0
no exclusive doors — everywhere Kika's Treats is, Wholesome is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kika's Treats · Wholesome