Kikkoman vs Kimono Mom's · Bay Area shelf head-to-head
Kikkoman and Kimono Mom's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupKimono Mom's sits further up the premium end
Kikkoman
Kimono Mom's
64
brand power
14
66
products
2
9
categories
1
16
subcategories
2
18
grocers
4
49.7¢
price per fl oz
$1.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Kimono Mom's
Distribution · 30% of score75·17
K
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kimono Mom's
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Kimono Mom's