Kikkoman vs Pho’nomenal Bowls · Bay Area shelf head-to-head
Kikkoman and Pho’nomenal Bowls, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupPho’nomenal Bowls sits further up the premium end
Kikkoman
Pho’nomenal Bowls
64
brand power
15
66
products
3
9
categories
2
16
subcategories
2
18
grocers
3
51.0¢
price per oz
$2.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Pho’nomenal Bowls
Distribution · 30% of score75·13
P
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pho’nomenal Bowls
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Pho’nomenal Bowls