Kikkoman vs Suehiro · Bay Area shelf head-to-head
Kikkoman and Suehiro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupSuehiro sits further up the premium end
Kikkoman
Suehiro
64
brand power
9
66
products
3
9
categories
1
16
subcategories
2
18
grocers
2
49.7¢
price per fl oz
$2.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Suehiro
Distribution · 30% of score75·8
S
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Suehiro
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Suehiro