Kikkoman vs Tsubi Soup · Bay Area shelf head-to-head
Kikkoman and Tsubi Soup, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupTsubi Soup sits further up the premium end
Kikkoman
Tsubi Soup
64
brand power
19
66
products
8
9
categories
1
16
subcategories
1
18
grocers
1
$5.94
avg price
$18.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Tsubi Soup
Distribution · 30% of score75·4
T
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tsubi Soup
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Tsubi Soup
