Kimberley vs Star · Bay Area shelf head-to-head
Kimberley and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Star carries more Brand PowerStar is in more Bay Area grocersStar fields the deeper lineupKimberley sits further up the premium end
Kimberley
Star
23
brand power
43
4
products
20
2
categories
6
7
grocers
11
94.7¢
price per fl oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kimberley▭ Star
Distribution · 30% of score29·46
K
S
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kimberley
no top category Star doesn’t also play in.
only Star
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kimberley · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kimberley · Star
