Kind vs Clif Bar · Bay Area shelf head-to-head
Kind and Clif Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerClif Bar is in more Bay Area grocersKind fields the deeper lineupKind sits further up the premium end
Kind
Clif Bar
65
brand power
56
91
products
42
5
categories
3
5
subcategories
4
17
grocers
18
$1.53
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Clif Bar
Distribution · 30% of score71·75
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks15 vs 31 SKUs
only Kind
only Clif Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Clif Bar
