Kind vs Nature Valley · Bay Area shelf head-to-head
Kind and Nature Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupKind sits further up the premium end
Kind
Nature Valley
65
brand power
53
91
products
30
5
categories
6
17
grocers
12
$1.53
price per oz
22.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Nature Valley
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kind
only Nature Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kind · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Nature Valley
