Kinder's vs O'food · Bay Area shelf head-to-head
Kinder's and O'food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupO'food sits further up the premium end
Kinder's
O'food
60
brand power
12
96
products
3
6
categories
2
15
subcategories
3
14
grocers
6
95.8¢
price per oz
86.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ O'food
Distribution · 30% of score58·25
O
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kinder's
only O'food
no top category Kinder's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · O'food