Kinder's vs Rufus Teague · Bay Area shelf head-to-head
Kinder's and Rufus Teague, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupRufus Teague sits further up the premium end
Kinder's
Rufus Teague
60
brand power
44
96
products
65
6
categories
4
15
subcategories
6
14
grocers
6
95.8¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Rufus Teague
Distribution · 30% of score58·25
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Rufus Teague
