King Arthur Baking Company vs Teff Co · Bay Area shelf head-to-head
King Arthur Baking Company and Teff Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
King Arthur Baking Company carries more Brand PowerKing Arthur Baking Company is in more Bay Area grocersKing Arthur Baking Company fields the deeper lineup
King Arthur Baking Company
Teff Co
61
brand power
20
30
products
3
7
categories
2
12
subcategories
2
19
grocers
1
$10.99
avg price
$81.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Arthur Baking Company▭ Teff Co
Distribution · 30% of score79·4
T
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Arthur Baking Company
only Teff Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Arthur Baking Company · Teff Co