Kit Kat® vs Ghirardelli · Bay Area shelf head-to-head
Kit Kat® and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Kit Kat®
Ghirardelli
51
brand power
67
28
products
69
4
categories
7
5
subcategories
9
15
grocers
19
$1.33
price per fl oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kit Kat®▭ Ghirardelli
Distribution · 30% of score63·79
K
carried in 15 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kit Kat® · Ghirardelli
