Koyo vs Muso From Japan · Bay Area shelf head-to-head
Koyo and Muso From Japan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muso From Japan carries more Brand PowerMuso From Japan is in more Bay Area grocersMuso From Japan fields the deeper lineupMuso From Japan sits further up the premium end
Koyo
Muso From Japan
22
brand power
64
5
products
28
2
categories
11
3
subcategories
17
8
grocers
19
57.1¢
price per oz
$13.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koyo▭ Muso From Japan
Distribution · 30% of score33·79
K
M
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34·90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koyo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Koyo · 0
no exclusive doors — everywhere Koyo is, Muso From Japan is too.
only Muso From Japan · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koyo · Muso From Japan
