Krusteaz vs Sticky Fingers Bakeries · Bay Area shelf head-to-head
Krusteaz and Sticky Fingers Bakeries, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krusteaz is in more Bay Area grocers
Krusteaz
Sticky Fingers Bakeries
46
brand power
43
22
products
20
6
categories
5
11
grocers
7
$5.78
avg price
$7.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Krusteaz▭ Sticky Fingers Bakeries
Distribution · 30% of score46·29
S
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Krusteaz
only Sticky Fingers Bakeries
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sticky Fingers Bakeries · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Krusteaz · Sticky Fingers Bakeries
