Kuze Fuku & Sons vs Smucker's · Bay Area shelf head-to-head
Kuze Fuku & Sons and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineupKuze Fuku & Sons sits further up the premium end
Kuze Fuku & Sons
Smucker's
41
brand power
65
12
products
50
9
categories
3
11
subcategories
7
8
grocers
15
$1.76
price per oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kuze Fuku & Sons▭ Smucker's
Distribution · 30% of score33·63
K
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kuze Fuku & Sons
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kuze Fuku & Sons · 2
only Smucker's · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kuze Fuku & Sons · Smucker's
