La Boulangerie vs Semifreddi’s · Bay Area shelf head-to-head
La Boulangerie and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineup
La Boulangerie
Semifreddi’s
26
brand power
53
4
products
24
3
categories
7
4
subcategories
12
6
grocers
14
62.2¢
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Boulangerie▭ Semifreddi’s
Distribution · 30% of score25·58
L
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Boulangerie
only Semifreddi’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Boulangerie · 2
only Semifreddi’s · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Boulangerie · Semifreddi’s