La Fermière vs Clover Sonoma · Bay Area shelf head-to-head
La Fermière and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerLa Fermière is in more Bay Area grocersClover Sonoma fields the deeper lineupLa Fermière sits further up the premium end
La Fermière
Clover Sonoma
52
brand power
68
23
products
114
2
categories
12
2
subcategories
23
19
grocers
18
79.8¢
price per oz
48.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Fermière▭ Clover Sonoma
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Fermière
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Fermière · Clover Sonoma
