La Mexicana vs Taylor Farms · Bay Area shelf head-to-head
La Mexicana and Taylor Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylor Farms carries more Brand PowerTaylor Farms is in more Bay Area grocersTaylor Farms fields the deeper lineup
La Mexicana
Taylor Farms
0
brand power
70
2
products
67
1
categories
8
1
subcategories
10
2
grocers
13
$6.42
avg price
$5.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Mexicana▭ Taylor Farms
Distribution · 30% of score8·54
L
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Mexicana
no top category Taylor Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Mexicana · 0
no exclusive doors — everywhere La Mexicana is, Taylor Farms is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Mexicana · Taylor Farms