La Tortilla Factory vs Rise & Puff · Bay Area shelf head-to-head
La Tortilla Factory and Rise & Puff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory carries more Brand PowerLa Tortilla Factory is in more Bay Area grocersLa Tortilla Factory fields the deeper lineupRise & Puff sits further up the premium end
La Tortilla Factory
Rise & Puff
53
brand power
40
24
products
12
3
categories
4
7
subcategories
6
18
grocers
8
78.5¢
price per item
89.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tortilla Factory▭ Rise & Puff
Distribution · 30% of score75·33
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rise & Puff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Tortilla Factory · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tortilla Factory · Rise & Puff
