Lactaid vs Horizon Organic · Bay Area shelf head-to-head
Lactaid and Horizon Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lactaid is in more Bay Area grocersHorizon Organic fields the deeper lineupHorizon Organic sits further up the premium end
Lactaid
Horizon Organic
57
brand power
59
27
products
38
5
categories
6
5
subcategories
13
14
grocers
13
12.5¢
price per fl oz
25.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lactaid▭ Horizon Organic
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream1 vs 21 SKUs
only Lactaid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lactaid · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lactaid · Horizon Organic
