Lakewood Organic vs Voila · Bay Area shelf head-to-head
Lakewood Organic and Voila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineup
Lakewood Organic
Voila
55
brand power
41
51
products
35
3
categories
3
17
subcategories
11
19
grocers
5
41.0¢
price per fl oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakewood Organic▭ Voila
Distribution · 30% of score79·21
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lakewood Organic
only Voila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lakewood Organic · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakewood Organic · Voila
