Land O’frost vs Dietz & Watson · Bay Area shelf head-to-head
Land O’frost and Dietz & Watson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dietz & Watson carries more Brand PowerDietz & Watson is in more Bay Area grocersDietz & Watson fields the deeper lineup
Land O’frost
Dietz & Watson
26
brand power
46
14
products
48
1
categories
7
6
subcategories
16
3
grocers
8
$6.75
avg price
$8.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Land O’frost▭ Dietz & Watson
Distribution · 30% of score13·33
L
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Land O’frost
no top category Dietz & Watson doesn’t also play in.
only Dietz & Watson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Land O’frost · 1
only Dietz & Watson · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Land O’frost · Dietz & Watson
