Lawry's® vs Morton · Bay Area shelf head-to-head
Lawry's® and Morton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton is in more Bay Area grocersLawry's® fields the deeper lineupLawry's® sits further up the premium end
Lawry's®
Morton
44
brand power
40
24
products
19
7
categories
2
12
subcategories
3
10
grocers
12
$1.94
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lawry's®▭ Morton
Distribution · 30% of score42·50
L
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seasoning Mixes2 vs 1 SKUs
L
1% of shelf
only Lawry's®
only Morton
no top category Lawry's® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lawry's® · 1
only Morton · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lawry's® · Morton
