Lawry's® vs Scott's Food Products · Bay Area shelf head-to-head
Lawry's® and Scott's Food Products, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lawry's® carries more Brand PowerLawry's® is in more Bay Area grocersLawry's® fields the deeper lineup
Lawry's®
Scott's Food Products
44
brand power
26
24
products
9
7
categories
4
12
subcategories
4
10
grocers
3
$5.18
avg price
$11.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lawry's®▭ Scott's Food Products
Distribution · 30% of score42·13
L
S
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score86·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scott's Food Products
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lawry's® · 8
only Scott's Food Products · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lawry's® · Scott's Food Products