Layonna vs Impossible · Bay Area shelf head-to-head
Layonna and Impossible, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Impossible carries more Brand PowerImpossible is in more Bay Area grocersImpossible fields the deeper lineup
Layonna
Impossible
29
brand power
55
7
products
23
6
categories
6
7
subcategories
10
2
grocers
13
49.3¢
price per oz
89.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Layonna▭ Impossible
Distribution · 30% of score8·54
L
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Layonna
only Impossible
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Layonna · Impossible
