Le Veneziane vs Garofalo · Bay Area shelf head-to-head
Le Veneziane and Garofalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garofalo carries more Brand PowerGarofalo is in more Bay Area grocersGarofalo fields the deeper lineupLe Veneziane sits further up the premium end
Le Veneziane
Garofalo
15
brand power
41
6
products
28
1
categories
4
5
subcategories
17
2
grocers
10
61.9¢
price per oz
38.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Le Veneziane▭ Garofalo
Distribution · 30% of score8·42
L
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Le Veneziane
no top category Garofalo doesn’t also play in.
only Garofalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Le Veneziane · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Le Veneziane · Garofalo
