Lean Cuisine vs Stouffer's · Bay Area shelf head-to-head
Lean Cuisine and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's carries more Brand PowerStouffer's is in more Bay Area grocersStouffer's fields the deeper lineup
Lean Cuisine
Stouffer's
45
brand power
52
39
products
68
4
categories
5
7
subcategories
8
8
grocers
10
62.7¢
price per oz
53.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lean Cuisine▭ Stouffer's
Distribution · 30% of score33·42
S
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lean Cuisine
only Stouffer's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lean Cuisine · 0
no exclusive doors — everywhere Lean Cuisine is, Stouffer's is too.
only Stouffer's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lean Cuisine · Stouffer's
