Lee Kum Kee vs Chosen Foods · Bay Area shelf head-to-head
Lee Kum Kee and Chosen Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineupChosen Foods sits further up the premium end
Lee Kum Kee
Chosen Foods
59
brand power
55
25
products
31
5
categories
4
12
subcategories
11
15
grocers
19
62.0¢
price per fl oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lee Kum Kee▭ Chosen Foods
Distribution · 30% of score63·79
carried in 15 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lee Kum Kee
only Chosen Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lee Kum Kee · Chosen Foods
