Let's Do Organic vs Joy · Bay Area shelf head-to-head
Let's Do Organic and Joy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let's Do Organic carries more Brand PowerLet's Do Organic is in more Bay Area grocersLet's Do Organic fields the deeper lineupLet's Do Organic sits further up the premium end
Let's Do Organic
Joy
59
brand power
22
21
products
7
9
categories
1
12
subcategories
1
19
grocers
8
75.1¢
price per item
32.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Let's Do Organic▭ Joy
Distribution · 30% of score79·33
L
J
carried in 19 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score83·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Let's Do Organic
only Joy
no top category Let's Do Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Let's Do Organic · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Let's Do Organic · Joy
