Liberty vs I And Love And You · Bay Area shelf head-to-head
Liberty and I And Love And You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersI And Love And You fields the deeper lineup
Liberty
I And Love And You
31
brand power
56
10
products
53
2
categories
3
3
subcategories
5
9
grocers
16
$1.01
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liberty▭ I And Love And You
Distribution · 30% of score38·67
L
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food6 vs 6 SKUs
L
1% of shelf
only Liberty
no top category I And Love And You doesn’t also play in.
only I And Love And You
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Liberty · 1
only I And Love And You · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liberty · I And Love And You
