Little Spoon vs Once Upon A Farm · Bay Area shelf head-to-head
Little Spoon and Once Upon A Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm carries more Brand PowerOnce Upon A Farm is in more Bay Area grocersOnce Upon A Farm fields the deeper lineup
Little Spoon
Once Upon A Farm
16
brand power
60
3
products
61
3
categories
8
3
subcategories
9
1
grocers
15
$11.72
avg price
$5.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Spoon▭ Once Upon A Farm
Distribution · 30% of score4·63
L
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Spoon
only Once Upon A Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Spoon · 0
no exclusive doors — everywhere Little Spoon is, Once Upon A Farm is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Spoon · Once Upon A Farm