Live vs Zevia · Bay Area shelf head-to-head
Live and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineup
Live
Zevia
11
brand power
48
4
products
51
2
categories
4
4
subcategories
9
3
grocers
10
$3.11
avg price
$8.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Live▭ Zevia
Distribution · 30% of score13·42
L
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Live
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Live · Zevia